12 Tips To Design The Perfect Business Card
Business cards are absolutely essential for any type of business, whether you are a big design agency or a freelance consultant. Cards are a smart way of establishing new connections and can help showcase a brand. This means that a business card, however small, should be memorable and should have the potential of winning new business. You need to have a memorable business card that will create a memorable brand and a lasting impression. In this article, we are going to give you tips on how to create the perfect business card;
1. Research and Plan
When it comes to designing business cards, you need to do due diligence and research. You need to understand the business plans and goals to determine what you will put into the card. After doing enough research, you can check out and examine templates online, or real cards for inspiration; this will help you determine which type of card will meet your particular design goals.
2. Contact information
The main purpose of any type of business card is to make it easy for clients to contact you. When choosing the type of contact information to include in your business card, consider your target market/audience and how they like to communicate. That being so, you should know that today’s world has become very mobile and online, thus you need to include different types of ways of interacting and contacting you. For example, you can include the name and title of the business/company, the official email, phone number, website, physical address, and even your social media contacts. Remember to use up to date information.
3. Include Supportive Text
Besides informing your prospects how to contact your business, you should also consider making the business card more interesting by including a a call to action or a tagline; this basically entails telling your target market why you are the best, and why they need to contact you. Also,
make sure your card is readable by staying away from the card formats which have too much clutter. Large fonts and poor formats will make it impossible for your prospects to see where 1 piece of information begins and ends.
Consider using simple and businesslike fonts. San serif fonts are quite good for business cards. Do not get too creative with the font choice. You simply need to focus on professional appearance and readability.
5. Images, Photos or Illustrations
Images or photos can be a smart way of sprucing up your business card, and expressing things which words cannot, however, only use them if they’re appropriate. At times, it can be better to only include the brand or company logo instead of squeezing in a picture. However, if a personal image is essential to the business (for instance if you’re a photographer) you can include an image or a photograph in your business card. Alternatively, instead of adding photo, you can use an illustration to create a unique effect; this can be a cartoon caricature relating to the business, or a sketch of the product.
6. Print Material
You need to choose the print material very carefully. There are a few things you should put into consideration when choosing the print material for your card. This can include; the weight, thickness and design of the card. 1st you need your card to be real sturdy so that it does not get torn or dented while in the wallet. Consider using paper which has heavier weight, particularly the type of paper which has rag bond edging, or embossing. You also need to consider the the color and the texture of paper which will best compliment the card’s design. Thickness is another factor to consider. Thicker cards normally feel more luxurious and will make your business/company seem a lot more professional. You can choose Glossy cardstock business card paper if you’re planning on adding a photo or an image on your business card. Glossy cardstock is also ideal if you want to have a business with a shiny logo.
7. Shape of Business Card
Well, most business cards are rectangular in shape and come in the standard size of 3.5 inch by 2 inch. Although you can get creative in terms of the shape of your business card, you should stick to the standard size, else if you make your business card any bigger, it might not fit into the cardholders and wallets, and may end up getting thrown away.
8. Imprint Method
‘The type of print material you pick will, to some extent, determine your imprint options. For instance, some unusual mediums like metal have very limited methods of imprinting, however, printing on paper offers you numerous different options. Here are some of the more common imprint methods;
-PMS printing; PMS (abbreviation for, Pantone Matching System) is based on more than 1000 standardized ink colors. The PMS inks are normally pre-mixed so that they match the color values. PMS is the ideal choice if you want to match an already existing color scheme or logo.
-4 color printing; also known as CMYK printing, this process is formed from the combination of Cyan, Magenta, Yellow, and Black. This is the ideal option if you intend to add a color photo to your business card.
-Embossing/Debossing; this method is gives a business card elegance and class, and is usually used in combination with some other methods.
Also known as a finish, a coating can be described as the sealant which enhances your business card’s appearance and durability. Some of the more common coatings include;
-Aqueous; this type of coating is water based and eco friendly, and offers basic protection against fingerprints and scuffs.
-Lamination; this type of coating maybe a little bit expensive, but it offers the card heavy duty protection against rips, spills, and such other kinds of damage. Moreover, laminated business cards tend to last longer.
-UV: Ultraviolet coating offers reflectivity and also brings out the design colors.
-Spot coating; instead of coating the entire card with one type of coating, you can opt for spot coating. It lets you apply your finish to specific area(s) of the card.
10. Color Scheme
Choosing the right color is very important, especially when you consider that people tend to keep the colorful cards 10x longer than the standard black and white cards. The best type of color for a business card is a black background, or some pops of red; these types of colors make the card stand out. However, keep in mind that not all colors that stand out are good for business cards. There are a number of factors you need to consider when choosing the color scheme. For instance, if there is an already existing business brand pallete, or there’s a color that’s associated with the company’s brand or products, then you know where to start.
Always make sure you choose the colors very carefully, and not simply picking your favorite one. Check the subconscious messages of the color. It may be a good color, but unsuitable for the company/business image.
After you have organized all the elements required to create the perfect business card, you need to put them in a smart lay out that is fitting and easy to read. You can start by creating hierarchy according to size. The more important items can be bigger, while the items with equal importance can have similar sizes. Consider making your logo the focal point, and the largest element.
12. Review Your Work
Just like any other type of media or info that you put out there, you need to double check your work so as to make sure it contains all the important information you wish to include. Carefully proofread and review your work since a single typo can render the whole business card useless, meaning you will have wasted your time and money. Review your formatting, typography, color, artwork, and layout.