From the printed marketing items you can choose from, there are only a few that make a big impact in conveying information to the customer. A brochure is one of them. It is designed to be an informational piece with more in depth information than other marketing pieces. It can be focused on the business as a whole listing all products and services. As well as general information, mission statement and contact information. Think of it as a website in printed form. Order your san diego brochures by filling the estimate form on the right.
Some of the sizes that are most popular is letter sized flat printed single or double sided. The bi-fold brochure, which folds in half. And the most popular of all, the full color tri-fold brochure. Which is a folded piece in three, with a cover, back cover, and 4 other panels that can be filled out with information. Each panel can be dedicated to different products or services that the business offers. You also have the interior of the brochure, which is the the main focus of this marketing piece.
San Diego Brochures
As far as design goes with brochure printing san diego, it is one of the most challenging pieces to make. The folds need to land perfectly in order to look great. Also centering everything to each panel, and have the text flow nicely while keeping good margins all around.
Needs to be attractive, with an enticing cover, and informative back cover. The two main panels that get seen first before the brochure is opened up. The interior should have clear and concise information, with pictures that are retouched and well positioned. Text needs to be of appropriate size to fit all the information needed, however big enough to be read easily. We highly encourage you hire a good graphic designer with good experience designing a trifolded brochure. Not everything that is designed nicely, will print correctly. In fact, the best designers will have good pre-press knowledge and setup the files correctly. And the very best ones, will ask the specs the printing company needs, before beginning to work on the piece. If your brochure will contain a lot of black, the designer will also need the “rich black” specs. Which is a combination of inks (CMYK) to make the deepest black possible. And this value can vary in between printers.
Two main print options are offered, depending on the quantity of the run and the urgency of the job. By far the most common is offset brochures, which are very high quality and for runs higher than 250. The higher the quantity, the bigger the savings. Each brochure will cost less and less with bigger orders. Expect a turn around time of 5-7 business days. The second options is digital printing, quality not as high but certainly good enough. Generally for quantities under 250 and faster turn around times. A brochure is so much work to design, that the most popular quantity is between 1,000 and 5,000 pieces. Once you have invested into the design, you will want to print a good run and save on the unitary cost.
Brochures San Diego Sizes and Options
8.5×11″ (most popular)
8.5×14″ (second most popular)
11×17″ (third most popular)
Brochure Printing Stock Options:
For Offset printed brochures we recommend using 100# gloss. We also have a 70# uncoated offset smooth, and white linen text. For digital printing, we also recommend 100#gloss text. Offered for digital 100# uncoated, 70# white linen, 100# white linen, 80# uncoated and 100# gloss cover.
On the 100# gloss stock, you can choose to go with a Green stock instead of the house paper. Contains a high content of recycled paper, while still keeping a high quality.
Color Printing Options:
4/0 or 4/0. Which stands for full color one or double sided.
Starting at only 25 for digital, and 250 for offset. With no upper limit, with corporate companies ordering hundreds of thousands for a single run.
5-7 business days. Rush 2 day available for an added fee.
Shipping and Delivery:
Always FREE anywhere in San Diego county. And we have recently expanded to delivery nationwide at no charge.
1281 9th Ave San Diego, CA 92101